About us

Yoochi is a Bangkok-based jewelry brand born from a traveler’s heart and a love for contrasts. To us, differences don’t divide—they enrich. Each piece is like a marker on a world map, carrying stories shaped by cultures, places, and people.

We craft conversations between past and present, blending old traditions with modern forms, East with West, raw with refined. Always exploring, yet rooted in honesty and intention, Yoochi is where worlds meet—quietly, boldly.

Our jewelry celebrates the unique beauty in each of us, and the invisible threads that connect us all. Inspired by the cultures we’ve crossed, our designs speak through contrast, balance, and the freedom to be yourself.

Yoochi isn’t just about jewelry—it’s about finding harmony in motion, identity in diversity, and meaning in the details.